Categories: General
      Date: Nov 13, 2008
     Title: Servo Controls Growth of the Motion Market


The global market for general purpose motion controls was estimated to have increased by over $480 million between 2006 and 2007, reaching an estimated value
of $6,208 million according to the latest study by IMS Research.
While this growth is considerably less than the 13.4 percent experienced in 2006, it
still remains significantly higher than that of general industry. This is mainly due to
the rapidly increasing market for servo products, which currently accounts for 80 per-
cent of the total motion control market.
IMS Research analyst Rob Carter comments “The growth of the Asia Pacific market for servo products remains primarily dictated by the growth of industry, particularly in developing regions such as China and India. However, the Western markets of
EMEA and Americas are also impacted by the spread of high functionality servo
products into mid-range and low-end applications.”
Carter Continues “Increasing levels of factory automation have provided a major
growth stimulus for the European and American motion control market over the
last few years. However, more recently three key criteria have accelerated the
uptake of these products into industrial machinery. Firstly, the marketing of ‘user
friendly’ servo products, built for very specific applications has led to a wide-
spread perception that these products are easier to install and tune. This has broadened the potential market to include machine builders with limited experience of
servo drives programming. Secondly, the elimination of unnecessary functionality
in products tailored for specific applications has been reflected in the prices. Since
2003 prices have fallen by up to 30 percent in some regions, increasing the feasibility of the servo solution. Thirdly, increasing competition has encouraged many
indigenous machine builders to make the transition from alternative technologies
to customised servo products as a means of distinguishing their machinery as higher quality. These three criteria continue to help servo technology penetrate a wider
variety of applications outside of the traditional high-end industries, and will
remain one of the most significant contributor to the forecast 8.3 percent CAGR of
the motion control market to 2012.